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While the chances of winning may come with slim odds, the odds for acquiring the F.C. Barcelona Jersey Keychain are much better. Paddy Power Betfair plc, a leading sports betting and gaming group in the world, will work closely with FC Barcelona to run a number of joint marketing initiatives to build anticipation, engage and reward the club’s global fan base, through Betfair’s campaign ‘Ready?’. The campaign was launched during the FA Community shield and then spread to Italy, Spain, Bulgaria and Denmark. The online betting company that cuts out the middle man wants to emphasize the magic of Barca with a few fans winning the chance for a once-in-a-lifetime experience at the Camp Nou.